My first professional work was as a news photographer, and I have been able to do that kind of assignment again, thanks to the Lake County Business Journal.
My approach is really the same whether the assignment is a feature picture for a newspaper, or pictures for public relations or annual reports. The picture should tell a story, or have a little drama, or least have a very clear subject!
For instance, the lady shown below was cleaning the light at the Fairport Lighthouse, when I caught her face in the curved mirror.
The other two lighthouse shots gave the editor more choices, and the opportunity to put together a little picture story if space allowed. Thanks to digital photography, I can take scores of shots to get the best one, with no fear of wasting film.
copyright 2007 Richard McPeak